just wanted to give you
some information about MDA’s new #CreateWelcome campaign.
I have attached some photos
of our social booth and photos that been taken during the campaign.
We would love to come out to schools and offices with our Social Booth
(image attached) and take some photos for the billboards with your students and
staff. Alternatively we can send you out a heap of Welcome Kits so
that people who wish to participate can do so privately. Please let me
know if you and how you would like to be involved.
Who else is involved in the #CreateWelcome campaign?
MDA and major digital billboard company goa have entered
into a community partnership for the duration of the #CreateWelcome campaign.
Messages created by individuals, companies and organisations will reach upwards
of 350,000 people per day on the goa digital network, which equates to a
weekly audience of well over two million people. Also providing significant
support and campaign funding are The English Family Foundation.
So what is the #CreateWelcome campaign?
#CreateWelcome is a social movement inspiring the public to create
messages of welcome and belonging for refugees and people seeking asylum.
Through Instagram using the hashtag #CreateWelcome, thousands of people will
create and share welcome messages which will be pushed to digital billboards in
the goa network. The campaign will run from 1 April - 30 June 2016.
Who is supporting the campaign?
Actress Jess Tovey, writer Benjamin Law, Brisbane Roar goalkeeper
Jamie Young, comedian Tom Ballard and a host of celebrities from sport, music,
stage and screen are supporting #CreateWelcome by posting messages and adding
their voice to the movement.
Why are you doing it?
Refugees and people seeking asylum are among Australia’s most
vulnerable new arrivals. Messages of inclusion, friendship and generosity will
tackle negative rhetoric and represent our shared promise to people seeking a
safer life in Australia. Since federation, Australia has welcomed
three-quarters of a million refugees - it’s who we are.
What do you hope to achieve?
Research in 2015 on current messaging around refugees and people
seeking asylum found divisive language to be a major barrier. It’s up to the
community to shift the narrative, so we aim to provide people with
opportunities and the confidence to take constructive action themselves.
How does it work?
There are two main avenues for people to participate –
at the #CreateWelcome Social Booth, or at home with one of our WelcomeKits.
Can I book the Social Booth for my event, workplace or school?
Absolutely! Simply call us on (07) 3198 2525, email info@createwelcome.com or visit
createwelcome.com for more details.
The WelcomeKits
The WelcomeKit uses peel-off adhesive words and can be sent
anywhere in Australia. Posting a message takes less than 5 minutes.
1. SAY IT: Users peel off the words
they need and stick them down on the message space.
2. SNAP IT: Using their phone,
users have someone take a photo of them and their message (or take a selfie).
3. TAG IT: Users post the image to
their Instagram account using the hashtag #CreateWelcome.
4. SEE IT: Photos are uploaded to our Welcome Wall. The
best images will be displayed on goa’s digital billboards.
How do I get some WelcomeKits?
It’s easy, simply call us on call us on (07) 3198 2525, email info@createwelcome.com and tell us how
you plan to use them.
What if I don’t have an Instagram account?
If you’re at the #CreateWelcome Social Booth then MDA staff will
take the photo and use our Instagram account. If you’re at home using a
WelcomeKit, you will need a friend with an Instagram account or you can email
the photo to us to upload later.
Does my Instagram account have to be set to public?
Yes, if you want your message to appear on the goa billboards
and our Welcome Wall. You can return the setting to private within a few
minutes.
How do I make my Instagram account public?
On your Instagram homepage, tap the settings icon. Under ‘ACCOUNT’
go to ‘Private Account’ and ensure the slider button is sitting to the left. To
return your account to private, simply slide the button back to the right.
Isn’t just another social media ‘click like and I’m done’
campaign?
#CreateWelcome is not just about sharing a message on social
media. We want people to ‘feel, think, do’ and follow up by playing a more
active role on a day-to-day basis. It takes collective effort to create an
inclusive, welcoming community, but we can do it, if we all play our part and
work together.
How will you know if it’s worked or not?
We are measuring the campaign in a number of ways, including;
- Community engagement at the #CreateWelcome Social
Booth.
- Engagement levels on Instagram and other social media
channels.
- Volunteer or newsletter registrations at
createwelcome.com.
- An increase in our volunteer numbers around Brisbane.
- Businesses registering to become #CreateWelcome
workplaces.
- Sponsored
work placements for refugees through our Work & Welcome™ program.
How can I get involved?
- Check the calendar at createwelcome.com, visit the
Social Booth and post your welcome message to Instagram.
- Book the #CreateWelcome Social Booth for your event,
workplace or school.
- Contact us to order WelcomeKits.
- Encourage your co-workers, friends, family and
followers to get involved.
- Visit
createwelcome.com and see how you can actively welcome new arrivals to
Australia.
What are #CreateWelcome workplaces?
These are workplaces who:
- Commit to a set of values and support their staff with
cultural awareness training and education.
- Play an integral role in supporting new arrivals
through workforce diversity strategies.
- Provide
work placements through MDA’s Work & Welcome program.
Kind Regards
Mohsen Karimi
Campaign Organiser
MDA Ltd
Mobile: 0451 115 198
5/2 Jenner Street, Nundah QLD 4012
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